At SEP, embroidery is not treated as anonymous labour.
Each piece is hand-embroidered by a named SEP Artist and carries her signature. This signature is not symbolic: it establishes authorship, recognises skilled work, and affirms the artist’s role as a contributor, not a supplier.
Embroidery is executed by hand, either from the artist’s home or at the SEP workshop. Artists are free to organise their time and are paid per completed piece, not by the hour. There are no imposed production quotas.
SEP pays for finished embroidered work at agreed rates, independent of retail pricing and sales, and processed on a weekly basis. These rates are set above prevailing local market benchmarks for comparable skilled embroidery work in Jordan.
Artists retain recognition for their contribution, while SEP assumes responsibility for design, materials, finishing, quality control, logistics, and distribution.
This model is designed to ensure clarity, fairness, and continuity — and to make authorship visible in an industry where it is often erased.