Our Mission is to bring thousands of refugees above the poverty line, empowered by their skills and talent.

Women become change-makers and have a positive impact on their community and the world.

In doing so, SEP change the perception of refugees worldwide.

SEP stands for Social Enterprise Project. We are a luxury fashion & lifestyle business with a social impact focus. SEP was the first Jordanian private company to set up in the Jerash “Gaza” Camp in Jordan in 2013. We work with over 600 embroidery Artists, who happen to be refugees. What makes us different is that we work with the camp residents as Artists and colleagues, rather than recipients of aid. We have the privileged opportunity to create sustainable paths to economic independence for hundreds of women & their families. In 2020, SEP became a Certified B Corporation.

Hand Embroidery is our core business: a time-honoured, therapeutical, high precision craftsmanship, which cannot be displaced by machines.

It represents the Artists' heritage, which we set out to protect, treasure and celebrate. We do this through fusion of Italian style with the best of the Middle Eastern Craftsmanship.

Every stitch tells a story: each Artist can quickly point out her work and pours her positive energy and all her emotions onto the canvas during each creation.