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Join the #KeffiyehChallenge and WIN a trip to Jordan!

Join the #KeffiyehChallenge and WIN a trip to Jordan!

Posted on January 31 2020

Several of you have expressed the wish to meet the incredible SEP artists.

We, the SEP team, have worked out several ways to connect the artists to our beloved customers: photos, videos and live streaming from the camp. However, we felt that we needed to think bigger! 

We are ecstatic to announce that SEP Jordan in partnership with Landmark Hotel Amman is launching its first-ever global contest, the #keffiyehchallenge. We would like to invite two lucky winners to travel to Jordan and visit the SEP Academy and Workshop and meet the SEP Team. 

What is the #keffiyehchallenge?

The #keffiyehchallenge is a photo and video contest, which will be live as of January 31st, until March 31st, 2020. We want you to be creative, imaginative and to tell us, through an original photo or video, how you interpret the keffiyeh

To give you some inspiration, here is a fun video that was created by Maha Abouelenein, featuring Anas Bukhash, an Emirati entrepreneur and influencer, in Dubai. He wears the SEP Multicolour Keffiyeh and in a fun and quick tutorial shows us how the Emiratis do it!

The Mood

The posts most likely to go viral and receive a high number of votes will be:

  • Artistic
  • Creative
  • Fun
  • Educational
  • Original

So, play with colours, with the subject, the location, the background and surprise your audience!

Video Specifications

  • Videos must be 50 seconds or less in length and produced in a high-resolution format.
  • The video must be your original creation. No copyrighted music, video, or images may be used in submissions to this contest without appropriate permission. Please visit the official contest terms and conditions.

Photo Specifications

  • Photos must be in .jpg, .jpeg, or .png format.
  • There can be no added text or elements on your photo.
  • Preference will be given to photos without filters.

Here is our beloved Gigi, Hong Kong-based ambassador, with her blue & white Keffiyeh enjoying the beach and looking as fabulous as usual. @gigi_debs


How to enter and win

  • Submit your content HERE or direct via Instagram. 
  • Instagram entries: your photo or video must appear in a post, NOT a story + your profile has to be public + BOTH @sepjordan and #keffiyehchallenge have to appear in the main text, NOT in the comments + do not tag any other page to make sure your post will automatically enter the competition.
  • Share your submission and then anyone can vote for their favourite pics/videos: one person, one vote.
  • The 3 top photos or videos which obtain the most votes will win.

The prizes 

1st Prize: Win a trip for 2 to Jordan!

Includes Royal Jordanian flight from Geneva, London or Dubai to Amman for 2 adults, 4 nights at 5-star hotel Landmark Amman and day-trip to Jerash camp, to meet the SEP Artists. We thank Landmark Amman for their generosity and sponsorship! (T&C apply. Please visit HERE for more information)

The Landmark Hotel Amman by Mahmoud Al Haj Younes


2nd Prize: SEP shopping spree

A $400 shopping gift-card that can be used on the shop or in the Geneva-based Boutique SEP or at the SEP shop at Landmark Amman Hotel. 

3rd Prize: SEP shopping spree

A $100 shopping gift-card that can be used on the shop or in the Geneva-based Boutique SEP or at the SEP shop at Landmark Amman Hotel. 

We are ready to see what you guys have in store for us! Remember to read the Terms and Conditions. NO ENTRY FEE. NO PURCHASE NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED BY LAW.

Ready, set, SHARE!

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