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The First-Ever SEP Dress — Unveiled at Wembley for Together 4 Palestine

The First-Ever SEP Dress — Unveiled at Wembley for Together 4 Palestine

Posted on September 23 2025

Together 4 Palestine — Wembley

The First-Ever SEP Dress, Made at Jerash “Gaza” Camp

Heritage in motion: created entirely in the Camp and worn by Mary Nazzal on the Wembley stage.

Date: 17 September 2025 · Location: OVO Arena, Wembley · Made by SEP Artists

This was a first. The inaugural SEP dress, conceived, cut, and hand-embroidered in the Jerash “Gaza” Camp, stepped onto one of the world’s biggest stages with Mary Nazzal at Together 4 Palestine. A statement in craft and presence, it fused keffiyeh heritage with SEP’s signature embroidery to carry heritage and identity into the spotlight.

Mary Nazzal wearing the first-ever SEP dress on stage at Wembley
Photo: Chloe Hashemi (@photosbychloeh)

Built by Hand. Worn with Purpose.

Designed and made in Jordan, the dress honours the language of the keffiyeh while advancing it, panel by panel, stitch by stitch. The piece is hand-embroidered by SEP Artist Hanaa it features intentional empty spaces in the pattern, symbolising and remembering the lives lost in Gaza.

Close view of the hand-embroidered details on the SEP dress
Photo: Chloe Hashemi (@photosbychloeh)
“What you wear is what you stand for. This dress carries names, hands, and history who refuse to be invisible.” SEP
Mary Nazzal addressing the audience at Wembley in the SEP dress
Photo: Burak Cingi (@_burakcingi_)
Stage view of the SEP dress at Together 4 Palestine
Photo: Aaron Parsons (@aaronparsonsphotography)

Beyond One Stage

The night’s voices carried far: speakers called to Free Palestine, and amplified Free Congo, Sudan, Yemen, and human rights for all. In that chorus, the SEP dress stood as it was made—quietly relentless—proof that fashion is more than decorative; it can be declarative.

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Photo credits: Chloe Hashemi (@photosbychloeh), Burak Cingi (@_burakcingi_), Aaron Parsons (@aaronparsonsphotography).

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