SUMMER HOLIDAY WARDROBE WITH A CONSCIENCE

The Alpina Gstaad partners with SEP Jordan, supporting 6 key SDGs

This summer, The Alpina Gstaad opens with a new collaboration, which further demonstrates its commitment to philanthropy, sustainability and social impact. The Swiss hotel has partnered with SEP Jordan - a luxury lifestyle brand and social enterprise. A series of pop up shops will take place in the hotel across four weekends in July and August, enabling guests to purchase from a fashion and lifestyle collection with a social conscience. 

 Supporting employment over charity, empowerment over dependence on aid, and pride and self-confidence as opposed to depression, SEP Jordan brings thousands of refugees above the poverty line through training and work. The fashion and lifestyle apparel created and distributed by them, supports the underprivileged community of over 50,000 refugees. This new partnership will raise awareness of their work among the international guests of The Alpina Gstaad.

With this new collaboration, The Alpina Gstaad fully supports the 6 out of the 17 Sustainable Development Goals (SDGs)* that drive SEP Jordan; from reducing inequality and poverty, to supporting economic growth and responsible consumption.

THE SDGs this partnership supports:

SDG #1: NO POVERTY: Paying above market rates for exquisite craftsmanship

SDG #3: GOOD HEALTH & WELLBEING: Bringing back dignity to the camp

SDG #8: DECENT WORK & ECONOMIC GROWTH: Working with local community and host government hand-in-hand

SDG #10: REDUCED INEQUALITIES: Changing the perception of refugees worldwide

SDG #12: RESPONSIBLE CONSUMPTION AND PRODUCTION: Buying hand-made creations which change lives

SDG #17: PARTNERSHIPS FOR THE GOALS: United we stand, divided we fall

Tim Weiland, General Manager at The Alpina Gstaad, said; “We are delighted to partner with SEP Jordan, which further underlines our commitment to supporting companies and individuals who prioritise making a social impact. We are proud that The Alpina Gstaad can act as a platform, which enables us to introduce our guests to new experiences and create an awareness for social development projects.”

The pop up dates are 10-11, 17-19 July, 31 July-2 August and 7-9 August, displayed in the main lobby of The Alpina Gstaad, from Friday to Sunday. The bestselling pieces will later be developed into a special collection for the hotel.