SEP, a contemporary fashion brand inspired by embroidery and Islamic geometry, will open its first Milan store on the 23rd of September, 2022.  This modern space is located in the heart of the metropolitan city at Via dell'Unione 7, directly across from the historical Duomo area and the famous shopping street Via Orefici.

Discover the house's signature Petra keffiyeh, as well as SEP cashmere, shawls, mini-keffiyeh and pouches.

The store's sleek layout is distributed across 77 m² on two levels, with the home collection and handbags placed decoratively on the 2nd floor.

There is a story behind every astonishing piece of SEP embroidery. Each of the motifs is hand-embroidered by an Artist who happens to be a refugee. As a certified B-Corp, our core values are reflected through humanitarian investment and social impact activities, including alignment with the UN’s Sustainable Development Goals (specifically 1, 3, 8, 10, 12, & 17).

We are thrilled to announce our Milan Inauguration on this Friday, September 23rd, with a dedicated cocktail at 18:30. The shopping experience in each SEP store is enhanced by Integra Fragrances, who created a 100% natural scent inspired by the Artists’ olfactive memories.  Travel to Jerash camp with us in a sensorial trip that awakens your senses of sight, touch and smell.

The entire SEP family could not be prouder of the difference we’re making and could not be more excited to share our vision in person in the prestigious capital of fashion!

Via dell'Unione 7, Centro Storico Milan, across the road from Libreria Esoterica